Privacy Policy

Informetric Privacy Policy

Last Updated May 17, 2018


We are committed to safeguarding the privacy of our website visitors, the users of our software and the personnel of our channel partners.  In this policy we explain how we will handle your personal data when acting as a data controller. This Privacy Policy covers Informetric Systems Inc. and all sites within the domain.


Information We Collect


Through your use of our services and website, we may collect Personal Information from you if you choose to provide it, including without limitation:


  • Your name, email, username, phone number, company and address (“Contact Information”);
  • Your credit card number, billing address, shipping address, security code and other payment transaction and verification details (“Payment Information”);
  • Pages and products viewed, length of your session, emails from us that you opened, domain information, location information, browser type, operating system (“OS”), Internet Protocol (“IP”) address and device information (collectively, “Analytical Information”);
  • Communication information including online support and contact center communications, registration and participation in Informetric events and activities, subscription preferences;
  • Publicly available information about you from third-party sources;
  • Your mobile OS, a mobile device identifier embedded by us, or other commonly used mobile device identifiers;
  • Other information you upload or provide to us.


How We Use Personal Data


We may use your information for the following purposes:


  • To Process Transactions: We may use your Contact Information and Payment Information to allow us to process and fulfill purchases you make through our services.
  • To provide Customer Service: We may use your Contact Information to receive and respond to your questions about products, services or warranties and to communicate with you information that you request from us or provide you with marketing information about products and services which we feel may interest you.
  • Feedback: We may use your username, email address, products purchased, and other user-generated content you may provide when you rate and review our products.
  • Website Registration: We may use your Contact Information when you create an account through any of our services in order to provide you a more personalized user experience.
  • Analytics: When you use our services, we automatically collect and use Analytical Information for technical analysis so that we can continually improve your experience with us and to target marketing and advertising to you.
  • Marketing: We may use your Personal Information to determine what products may be of interest to you, provide you with marketing communications (unless you have opted out of such communications) and to conduct market research. We may also use information you provide us, including your industry, whether you own our product, experience with our products, and user-generated content, for these marketing purposes.
  • Location-Based Services: We may use your current location, provided address and/or zip code to provide your contact information to local representatives or business partners.

We may also use your Personal Information in other ways that are consistent with the above-described purposes and to otherwise administer our websites and provide our services to you.


How We Share Personal Data


It is the policy of Informetric Systems Inc. to protect users’ information both online and off-line. Access to our users’ information is restricted to only those employees or agents of Informetric Systems Inc. who have valid reasons to access this information to perform any service you have requested or authorized, or for any other purpose described in this Privacy Policy. The information you provide will not be sold or rented to third parties. By accessing our websites, registering for an account or service with us, or otherwise providing us with your Personal Information, you consent to this transfer of your Personal Information worldwide as provided in this Privacy Policy.


We may provide your personal data to:


  • Affiliates: We may share your Personal Information with Informetric’s affiliates worldwide, including subcontractors and authorized business partners who sell products or provide services on our behalf.
  • Service Providers: We may share your Personal Information with affiliated and/or authorized companies that perform tasks on our behalf related to our business. Such tasks include processing payments, fulfilling orders, delivering packages, locational services, analyzing website or mobile application usage data, customer service, electronic and postal mail service, marketing services, social commerce and media services (e.g., Facebook, ratings, reviews, forums), and calculating, managing and reporting sales tax. Third-party service providers receive your Personal Information as necessary to perform their role, and we instruct them not to use your Personal Information for any other purposes.
  • Anyone Appropriate by Law: We will use and disclose your Personal Information as necessary or appropriate, including without limitation:
    • Under applicable law, including laws outside your country of residence, to comply with legal processes and to respond to requests from public and government authorities, including public and government authorities outside your country of residence;
    • To enforce our terms and conditions, including investigations of potential violations thereof;
    • To detect, prevent or otherwise address fraud, security or technical issues;
    • To protect our operations or those of any of our affiliates; to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and to allow us to pursue available remedies or limit the damages that we may sustain.


Your Rights Regarding Your Personal Data


Your principal rights under data protection laws are:


  • the right to access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to object to processing;
  • the right to data portability;
  • the right to complain to a supervisory authority; and
  • the right to withdraw consent.

You may exercise any of your rights in relation to your personal data by written notice to us.





A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. Cookies make the user experience more efficient by remembering your preferences and they help us to understand and improve how visitors use our website.


We may share aggregated data from cookies that has been anonymized (so that you are not identified) with third parties – like publishers, advertisers or connected websites – and may make this data publicly available.  For example, we may share information publicly to show trends about the general use of our services or products.


Occasionally, we may use third party advertising companies to serve ads based on prior visits to some Sites. These advertising companies use cookies to anonymously collect data. No personally identifiable information is collected by these cookies. The anonymous data they collect is kept separate from the personal information about you as a user.


Cookies Used by Our Service Providers


We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at:


We use Constant Contact to communicate with our subscribers.  Constant Contact allows us to personalize our email correspondences and to gather information to determine what is appealing to our subscribers.  Constant Contact’s privacy statement is available at:





Unless otherwise noted, any changes we make to this Privacy Policy will become effective immediately once posted on this page. Your continued use of our services following any changes to this Privacy Policy indicates your consent to the practices described in the revised Privacy Policy. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.


Contacting Us


If you have any questions about this Privacy Policy or about the use of your personal information, please feel free to email us at or call us at +1.908.918.0111.



To download a PDF of this Privacy Policy, please click here: 


Cookie Table


The below table provides more information about the cookies we use:

Cookie NameHostnameLifespanPurposeCategory
__wpdm_clientwww.informetric.comSESSIONThis cookie is used for the function of the website’s content management system, WordPress Download Manager.Strictly Necessary Cookies
wordpresspass_XXXXXXXXXXXXXXXXXXXXXXXXXXXXwww.informetric.comPERSISTENTWordPress login authentication cookieStrictly Necessary Cookies
wp-settings-time-Xwww.informetric.comPERSISTENTWordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.Strictly Necessary Cookies
wp-settings-www.informetric.comPERSISTENTWordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.Strictly Necessary Cookies
wordpress_test_cookiewww.informetric.comSESSIONUsed on sites built with WordPress. Tests whether or not the browser has cookies enabledOn login, WordPress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the Administration Screen area, /wp-admin/Strictly Necessary Cookies
wordpressuser_XXXXXXXXXXXXXXXXXXXXXXXXXXXXXwww.informetric.comPERSISTENTWordPress login authentication cookieStrictly Necessary Cookies
OptanonConsentwww.informetric.comPERSISTENTThis cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.Strictly Necessary Cookies
wordpress_sec_www.informetric.comPERSISTENTWP Admin logged in cookie which is created dynamically.Strictly Necessary Cookies
wp-postpass_XXXXXXXXXXXXXXXXXXXXXXXXXXXXwww.informetric.comPERSISTENTUsed to maintain session in WordPress if a post is password protectedStrictly Necessary Cookies
wordpress_XXXXXXXXXXXXXXXXXXXXXXXXXXXXwww.informetric.comPERSISTENTOn login, WordPress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the Administration Screen area, /wp-admin/Strictly Necessary Cookies
OptanonAlertBoxClosedwww.informetric.comPERSISTENTThis cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.Strictly Necessary Cookies
wordpress_logged_in_XXXXXXXXXXXXXXXXXXXXXXXXXXXwww.informetric.comPERSISTENTOn login, WordPress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the Administration Screen area, /wp-admin/Strictly Necessary Cookies
_gidwww.informetric.comPERSISTENTThis cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.Performance Cookies
_gat_UA-informetric.comPERSISTENTThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.Performance Cookies
_gainformetric.comPERSISTENTThis cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.Performance Cookies
hjSessionUser{site_id}Hotjar365 DaysHotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.Performance Cookies
_hjidHotjar365 DaysHotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.Performance Cookies
_hjFirstSeenHotjarSESSIONIdentifies a new user’s first session on a website, indicating whether or not Hotjar’s seeing this user for the first time.Performance Cookies
_hjUserAttributesHashHotjarSESSIONUser Attributes sent through the Hotjar Identify API are cached for the duration of the session. Enables Hotjar to know when an attribute has changed and needs to be updated.Performance Cookies
_hjCachedUserAttributesHotjarSESSIONStores User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample.Performance Cookies
_hjViewportIdHotjarSESSIONStores user viewport details such as size and dimensions.Performance Cookies
hjSession{site_id}Hotjar30 minutesA cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.Performance Cookies
_hjSessionTooLargeHotjarSESSIONCauses Hotjar to stop collecting data if a session becomes too large.Performance Cookies
_hjSessionRejectedHotjarSESSIONIf present, set to ‘1’ for the duration of a user’s session, when Hotjar has rejected the session from connecting to our WebSocket due to server overload.Performance Cookies
_hjSessionResumedHotjarSESSIONSet when a session/recording is reconnected to Hotjar servers after a break in connection.Performance Cookies
_hjLocalStorageTestHotjarUnder 100ms duration.Checks if the Hotjar Tracking Code can use local storage.Performance Cookies
_hjIncludedInPageviewSampleHotjar30 minutesSet to determine if a user is included in the data sampling defined by your site’s pageview limit.Performance Cookies
_hjIncludedInSessionSampleHotjar30 minutesSet to determine if a user is included in the data sampling defined by your site’s daily session limit.Performance Cookies
_hjAbsoluteSessionInProgressHotjar30 minutesUsed to detect the first pageview session of a user.Performance Cookies
_hjTLDTestHotjarSESSIONWhen the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.Performance Cookies
_hjRecordingEnabledHotjarSESSIONSet when a Recording starts. Read when the Recording module is initialized to see if the user is already in a recording in a particular session.Performance Cookies
_hjRecordingLastActivityHotjarSESSIONSet in Session storage as opposed to cookies. Updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).Performance Cookies
bscookielinkedin.comPERSISTENTUsed by the social networking service, LinkedIn, for tracking the use of embedded services.Targeting Cookies
UserMatchHistorylinkedin.comPERSISTENTThis cookie is used to track visitors so that more relevant ads can be presented based on the visitor’s preferences.Targeting Cookies
langlinkedin.comSESSIONUsed to remember a user’s language setting to ensure displays in the language selected by the user in their settings.Targeting Cookies
AnalyticsSyncHistorylinkedin.comPERSISTENTUsed to store information about the time a sync with the lms_analytics cookie took place for users in the Designated CountriesTargeting Cookies
lidclinkedin.comPERSISTENTThis is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.Targeting Cookies
li_gclinkedin.comPERSISTENTUsed to store consent of guests regarding the use of cookies for non-essential purposes Targeting Cookies
bcookielinkedin.comPERSISTENTThis is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.Targeting Cookies